General Partners and Portfolio Company management need to better understand their 'secret sauce' and communicate it effectively in presentation form to potential investors.
The scope of the training will differ depending on the lifecycle of the client. The end result is the same: to re-establish and hone-in on the uniqueness of both the offering and those individuals responsible for delivering returns.
The process starts with a robust analysis of the investment thesis, track record and motivations of the individual team members. This can be conducted team wide or on a 1-2-1 basis, so that it is efficient and doesn't impact too highly on day-to-day work requirements.
The goal is to create a narrative which harmonises the spirit of the individuals in the team and the decisions they make.
This is not about acting out a role; just being oneself.
Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.